Newspaper websites are the most trusted source of news and information

In a complex and changing society where information is available via more and more channels, trends on where we source this information is difficult to discern. Sometimes we take it for granted that everyone uses the media in the same way as we do, and then we are surprised to find out if they don't, but a new study shows that we have developed multiple strategies to keep up to date.

The BBVA foundation in Spain has shed light on this subject following a new survey entitled: A Study on Information Consumption Patterns.

"It is clear that there has been a significant change in the channels used to access information, with the internet playing a key role. However, conventional media has adapted and remains relevant through the reinvention and expansion of channels and formats," the study says.

However, one thing has not changed at all: 75% of all people consider that being informed about current affairs is "very important".

And why is this so important? Because it allows us to "understand what is going on" (the main reason given by seven out of ten people surveyed) and helps us when making decisions. In fact, 47% of the population spends more than an hour a day reading and digesting news and information, although habits vary according to age. Young people are more likely to spread their consumption over multiple short consultations throughout the day.

"Conventional media continues to occupy a fundamental part of the information map," the study concluded. “More than 80% of people turn to television, 75% read a newspaper (in print or digital versions), and 63% listen to the radio.

Logically, the percentages add up to more than a hundred because eight out of ten people in Spain use more than two media: in fact, 43% regularly follow five or more.

If we establish a ranking, 31% use mainly television, 24% prefer newspapers, 20% prefer radio, and 17% opt for social media networks. The breakdown of the survey data shows that television is particularly popular among the over-65s, newspapers among people with a university education, and social media networks (not so surprisingly) among young people.

Three out of four people use newspapers for information, but access to the press has undergone a revolution in the last decade. Of these readers, only 14% focus on printed versions, and 58% use newspaper websites, while 26% combine both formats, but not always from the same titles.

Newspapers and news websites remain the main source of information in the digital world: of those who use the web to keep up to date, 59% consult the websites of newspapers that also have print editions, 53% exclusively read digital media, and 50% follow newspapers on social media networks.

Only 20% subscribe to some form of media. In terms of the trust map, printed newspapers have the highest level of trust and, in fact, the study shows that people give more credibility to the websites of print media than to those that are only published online.

The most widespread way of accessing news continues to be by directly visiting the media's website and checking its home page (80% of those who get their news online do so), followed by consulting search engines (74%) and links on social media networks (59%).

In fact, social media has become "a way of connecting with conventional media", as a large proportion of users follow a media outlet (55%) or journalist (47%). When they receive a link to a news item, respondents decide its credibility according to the person who sent it to them (6.7 out of 10) and the media outlet that published it (6.2 out of 10).

The BBVA Foundation study also looks at the penetration of the different social media platforms in society. In this order, the most popular are WhatsApp (used by 91% of people in Spain of legal age), YouTube (58%), Instagram (46%), Facebook (45%), Twitter (23%), TikTok (20%), Telegram (18%), LinkedIn (14%), and Twitch (10%), but the most interesting thing is to discriminate this rate of use according to factors such as age.

The researchers found, for example, that Instagram is the most popular among 18-24-year-olds (92%, even more than WhatsApp in society as a whole), that the group with the highest proportion of Facebook users are adults aged 35-44 (65%, which drops to 17% among those under 24), and that Twitter doesn’t even reach 15% among those over 55.