Packaging: 4 important tips to help you market your product
If you are in the retail business, you should keep in mind that having quality products is just the beginning of your path towards success. While investing in improvements for your goods is essential, that doesn’t mean you should go all out over this one aspect of your product as well. As it is with food in a restaurant, the packaging is very important when it comes to your product. It’s what your customers will first see. It’s also going to be the highlight of their post, just in case they take a photo of it to post on social media. Products with great packaging are bound to succeed.
A lot of business owners struggle with giving their products the right packaging it needs. There are just so many design trends to consider, so it’s easy to understand why it can be a challenge to market your product the right way. Here are a few important tips to consider.
The material matters:
What you use as a product packaging matters too. It actually matters for a lot of reasons. For one, people are going to want their products packaged in a safe and secure material. This means ensuring that the product is safe for human use and that it also keeps the product itself free from problems.
It’s also worth noting that the material you choose can go a long way in terms of design. For beverages, printing on bottles, especially those made of glass, results in simple yet elegant packaging. Be more open with the material you choose, as some products really work well with various designs.
Last but definitely not least, the material matters because people would want it to be sustainable. Single-use plastics are becoming less and less used because of the impact and damage they leave on the environment. Finding sustainable alternatives will do wonders for your product.
Finding a sustainable material for packaging is also beneficial for your brand as a whole. People are going to support you more once they see that you take the time and investment to make sure that your company’s products don’t leave a lasting impact on the environment.
Be concise with the words:
Product packaging isn’t just about the images. It’s also about the texts that are on the packaging itself. Packaging that’s solely filled with shapes and colours isn’t exactly pleasing to the eyes. Moreover, people are going to want to know more about your product as well.
That being said, it will be a good idea to put a slogan, a tagline, or any other essential reads on the product packaging. Your customers aren’t asking for a novel or an essay on the packaging. A few words are going to be more than enough to keep your audience happy.
When writing something on the package, make sure to be as concise as possible. For example, if your product is good for the eyes, then tell them that it is. However, you shouldn’t go into the science as to why it has that benefit. Simply put in the vitamin that makes your product good for the eyes.
Bear in mind that you also need to be honest when it comes to what you write. It’s never a good time to make unsupported and exaggerated claims about your product, and that should be one of the last things you’d want to do when it comes to the packaging as well.
User experience is a priority:
Don’t just focus on making packaging that’s easy on the eyes. That’s only a part of what you want to achieve. A lot of business owners tend to forget that user experience is also crucial when it comes to packaging. What is user experience anyway, and why does it matter?
Simply put, this is usually the difficulty or ease when it comes to opening the package. If you’re eating chips, doesn’t it get frustrating when the bag is hard to open? When you do manage to open it, the chips explode because of the force you put into opening the bag.
People want packages that are very easy to open but are secure at the same time. Striking the balance between the two may be hard, but it’s going to be worth it if you’re looking to provide your customers with a product packaging that’s both beautiful and useful.
Keep in mind that the ease of opening the bag is just one part of the user experience. You need to consider other options too. For instance, people would want the overall product to be easy to carry, so take this into consideration when working towards improving your product’s packaging.
Being unique is always a big plus:
Before you create a product packaging, you should check out the competition first. Look for the common themes, colour schemes, and design choices that your competitors are picking. You don’t want to copy them. What you’d want to do with the info is to create a product packaging that’s unique.
Creating a unique product packaging means a lot of things. This includes picking a good material, picking unique colour motifs, and picking unique design choices as well. Creating a unique product packaging means creating one that stands out.
It matters that yours is unique because you’re going to want to package your goods in a way that’s memorable to people. The more unique it is, the more memorable and eye-catching it’s going to be. Just think about it, will your product stand out on a grocery store’s shelves if it looks like every other product in there?
Do keep in mind that uniqueness doesn’t always mean good. Don’t create a product packaging that’s so out of this world, people aren’t going to want your product anymore.
Packaging is a lot more important than you think. It’s time that you take into consideration how you package your goods because it can actually make or break the success of your product. For now, consider these important tips, as these can already help you out a long way.