Ashotel, the hospitality association representing hotels and tourist accommodation in Tenerife, La Palma, La Gomera, and El Hierro, has tabled a major pay offer, proposing a 13.5% wage increase over the next three years for hotel staff.
The offer, made during talks in Santa Cruz, would apply to more than 33,000 workers in the hotel sector, and if accepted, it would run until the end of June 2028.
Under the proposal, wages would go up by 7% in the first year, with two more increases of 3.25% each year after that. Ashotel says the deal would also help workers keep up with the cost of living by tying future pay rises to inflation.
The association has shared the proposal with the unions currently taking part in negotiations, including the Trade Union Hospitality Bureau, UGT, Intersindical Canaria, USE Canary Islands, and CCOO.
Despite a collective agreement already in place until 2026, Ashotel insisted it remains open to discussions. It criticised a strike held over Easter as “unfair” and stressed that any negotiations should take place through official channels.
Ashotel also defended its track record on wages, pointing out that salaries rose even during the pandemic years when many hotels were closed.
The group stressed the importance of the tourism industry to the local economy. According to the latest figures, the hospitality sector employs over 76,000 people in the province of Santa Cruz de Tenerife, with nearly half working in hotels and holiday complexes.
Since 2018, wages in the sector have risen by 21%, including pandemic-era increases. The current agreement, signed in 2022 between Ashotel, AERO and Base Trade Unionists, included a 10.25% rise over four years. The new proposal would raise that total to 13.5% in just three years.
