Generally, the Spanish online casino market has been advancing significantly in the recent past. According to Grand View Research, it has now exceeded the $891 million mark and will be $1.77 billion by 2030. Such statistics are a testament to how online casinos have become popular in the country’s regions, like the Canary Islands, and in this article, we will examine why.
Take online platforms like Betway Casino, for instance. Ever since the first one launched in the late 20th century, things have never been the same. Players can now access gambling experiences from anywhere at any time, which has fuelled this industry’s growth. But beyond this convenience, there are several factors driving its popularity in the Canary Islands.
With over 90% of Spain’s population owning smartphones, you’d expect many Canary Islands residents to have them. These devices have completely transformed how consumers interact with different services, including casino entertainment. And as a serious businessperson, this is not a trend you want to ignore, which is why operators have been adopting responsive designs.
That way, players can access experiences seamlessly regardless of the size of the gaming device. The best part is that such designs have 11% more conversions than non-responsive ones. With the industry becoming more competitive, casino companies operating within this region have been turning to responsive designs to improve their edge.
Surprisingly, these designs can increase the likelihood of up to 74% of consumers returning to a platform because they are mobile-friendly. Plus, since players won’t need to pinch or zoom to gamble, they can improve customer experience and lead to more organic growth.
Remember, humans are value-oriented creatures who rarely keep quiet about positive experiences. In fact, studies show that 72% will likely speak to at least six of their friends about great experiences. Realising this, the casino industry in the Canary Islands has been taking advantage of such statistics to stay ahead.
While it may sound simple, payment methods can actually help an industry advance. Consider effective ones, for instance. Testlio claims that implementing them can improve retention by 15-20%. Players don’t just want to spin the reels – the entire experience must be seamless to keep them engaged on a platform.
Thankfully, platforms like Betway Casino know this quite well and have worked to reduce friction during checkout.
Can you imagine that up to 40% of customers leave a purchase if a payment fails? Worse still, 33% may never try again after such experiences. From these statistics, it’s pretty apparent that customers love great payment experiences.
A recent study revealed that providing such experiences could increase conversions by 10-15%. No wonder brands, including Betway Casino, are working hard to improve their checkout experience to drive sales, resulting in growth.
On top of that, instant payments are another way online casinos are luring more players. Interestingly, according to PYMNTS.com, such payments can improve the satisfaction of up to 78% of customers. In another place, it was found that about 74% of consumers recently used them, showing how popular they have become.
As such, casino companies, including Betway Casino, have been implementing infrastructures like e-wallets to cater to this growing need. And as customers find customer-centric experiences, the likelihood of them remaining connected increases, which leads to the industry’s further spread.
Gone are the days when you’d only find simplistic offerings on a casino platform. We have moved to days when operators like Betway Casino have highly diversified their products to cater to multiple preferences. Let’s take the slots genre, for instance. It’s possible to find a slot game associated with almost everything – from sports and ancient cultures to adventure themes.
This makes the industry more relatable to players who love these themes, encouraging exploration. Besides that, platforms like Betway Casino have been turning to new markets like sports betting to widen their reach.
Mark you: An industry like sports betting is already established. In Spain alone, where the Canary Islands are part of, revenue is expected to hit $1.26 billion by the end of this year (2025), according to predictions by Statista. Therefore, targeting such an audience allows you to attract new customers from an already existing market easily.
Plus, finding a suitable wagering platform is already a hassle by itself. This is why several platforms have been including sports betting into their portfolio to reduce this hassle for gamblers who love placing wagers on their favourite teams.
Catering to the growing need for realism by incorporating live dealer games has also become the norm. Besides just interacting with computer algorithms, players now want more realistic encounters where they can interact with other players and live dealers in real time. This explains the popularity of live casino games in the casino industry of the Canary Islands.
At this point, you can actually agree that the casino industry in this region is on a rising trajectory. Operators like Betway Casino have been adopting more lucrative ways of appealing to new customers and retaining existing ones, explaining why the industry has progressed.
For instance, most have been adopting responsive designs to cater to the increased use of mobile phones in the region. Of course, no one would want frustrating experiences just because they use smaller devices to gamble. They have also been using payment methods to increase their relevance, among other strategies like broadening their product portfolio.
Gamble Responsibly: Gambling should be enjoyed as a form of entertainment, not a way to earn money. Always gamble within your financial means and set limits to stay in control. You must be 18 or older to participate in gambling activities. If you or someone you know has a gambling problem, seek help from organisations like FEJAR (Federación Española de Jugadores de Azar Rehabilitados) at www.fejar.org. Stay safe and gamble responsibly.
