‘The Canary Islands continue to be the favourite destination of the British’

Yesterday morning (Tuesday), the "Brexit and the Future of Tourism" meeting took place in Adeje, with the mayor, José Miguel Rodríguez Fraga, the British Ambassador, Hugh Elliott, the Councillor for Tourism of Adeje, Adolfo Alonso Ferrera, and the Vice Consul of Tenerife, Helen Keating, all discussed the future of the British tourism market, the one that supplies the most visitors to the Canary Islands.

The ambassador assured that "The Canary Islands continue to be the favourite destination of the British, we want to return. Before the Covid pandemic, five million British people chose the Canary Islands as a tourist destination to enjoy their holidays, which is why we hope to return to those figures as soon as possible, and I think we will achieve it because, during 2021, the archipelago was once again the Spanish destination most in demand by the British”.

In addition to thanking the work and the constant connection with Costa Adeje as a destination, Elliott reiterated that the United Kingdom positively values the relaxation of the measures applied to minors, who can now return on holiday to the Canary Islands by carrying out a PCR test.

Mayor Fraga said “Adeje and the United Kingdom have a long tradition, both from a tourist and residential point of view, even economically. This meeting opens a path for work in this new scenario, which includes diplomatic relations, therefore, we intend to establish a system of dialogue and communication that allows us to offer the best, both from the point of view of tourists and residents”.

In 2019, the British market accounted for 45.4% of Costa Adeje's market share, explained the Mayor, who reiterated that "this meeting represents an important commitment for our tourism sector which has become stronger with everything that has happened, and that has been possible thanks to the investment, effort, and professionalism of everyone in the sector, which continues to maintain the standards of quality, sustainability, and reaffirms its essence: we are a sun and beach destination, an indisputable natural environment with a hotel and complementary offer of excellence”.

Regarding the tourist forecasts, Fraga added that they are “very good”, because “there is less uncertainty due to the pandemic” and the situation is beginning to “normalize”, for which he believes we are “entering an irreversible stage” of recovery of normality.