In a bold move to promote sustainable tourism, Lanzarote has taken significant steps to reshape its tourism model. Augusto Ferreira, the organizer of a recent pro-tourism demonstration and founder of the new association "Lanzarote Loves Tourism," has been gaining traction not only locally but also from other islands and internationally.
During his appearance on the program "A Buena Hora" on Crónicas Radio, Ferreira shared insights into the growing support for his initiative. "When the Cabildo says they are looking for quality tourists... imagine if we go anywhere and they tell us they only want quality Spaniards," he remarked, highlighting concerns about exclusivity in tourism.
Ferreira emphasized that their association, despite its English name, resonates with the local population: "Our association will be called Lanzarote Loves Tourism because, although it's in English, we all understand what it means and who the message is directed towards."
The manifestation advocating for tourism received significant attention beyond the island. Ferreira noted, "When I see talk of mass tourism, I shake my head because we need to be careful about what we wish for." He criticised messages from tour operators that might inadvertently harm local businesses by misrepresenting Lanzarote's tourism strategy.
A key achievement for Lanzarote Loves Tourism is the partnership with CEST who represent approximately 500 companies in the south of Tenerife. Ferreira announced, "They have contacted me, and we had meetings on Friday and Saturday. We will sign the first collaboration agreement with them very soon under the slogan Tenerife Loves Tourism. We are very happy." This collaboration is expected to expand to other islands soon such as La Palma, La Gomera, and El Hierro, with hopes of including Gran Canaria and Fuerteventura as well.
The association has also made waves internationally, with their popular t-shirts now showcased at the London Tourism Fair and the World Travel Market. "It's incredible that our message has reached even the World Travel Market and that some businesses in Lanzarote haven't yet recognised its value," Ferreira stated.
Ferreira also addressed concerns about the tourism sector's sustainability. "We defend sustainable tourism. It's not about wanting more hotels; it's about protecting our tourism sector and our tourists." He pointed out that Lanzarote already practices sustainable tourism, as evidenced by the lack of queues on its beaches, and stressed the importance of maintaining high standards without succumbing to mass tourism pressures.
The new association, Lanzarote Loves Tourism, is poised to address critical infrastructure needs, including transportation and water management, which are vital for supporting a growing yet sustainable tourist population. Ferreira said, "We need to improve infrastructures because quality tourists expect good facilities, and we must continue enhancing them.”
Ferreira concluded by advocating for thoughtful communication and collaboration within the tourism industry. "We want any company to join without seeking the spotlight. The protagonist is Lanzarote and the tourism sector, which we must protect from certain challenges."
As Lanzarote continues to navigate the complexities of tourism development, the efforts of Ferreira and his association represent a significant push towards a more sustainable and inclusive tourism model that benefits both residents and visitors.
