40 percent of all tourists visiting Tenerife are from the UK

The Tenerife Cabildo announced today (Friday) that the British market continues to be the primary source of tourists spending their holidays in Tenerife, which is why they aim to strengthen the island's leadership at the World Travel Market (WTM) in London next week.

According to data from the Canary Islands Institute of Statistics (ISTAC), analysed by the Tenerife Tourism Research department, the number of travellers from the UK staying in tourist establishments on the island has reached 1,436,748 in the first nine months of this year.

During the same period, the number of passengers arriving from British airports stood at 1,881,178, making it the top destination in the archipelago, accounting for 44.6% of all arrivals in the Canary Islands during that same period, as detailed in a statement by the Tenerife Cabildo.

Because of this, the Cabildo will be present at the World Travel Market (WTM) in London, taking place next week from November 6th to 8th. Their goal is to emphasize the new positioning of the destination by highlighting a differentiated and sustainable tourism offering to attract new profiles of British travellers who are sensitive to culture, traditions, nature, and gastronomy.

The island's representation will hold more than 60 meetings with tour operators, travel agents, airlines, and accredited media at the fair.

Rosa Dávila, the president of the Tenerife Cabildo, said in the statement that they seek to reinforce Tenerife's leadership position in the British market, which remains the most important to the island, and will aim to strengthen connectivity with the United Kingdom and showcase the diversity of the destination, which emphasizes quality.

Lope Afonso, Vice President and Tourism Councillor, added that there are high expectations for the British market, which has fully recovered from the situation before the pandemic.

"We have improved on the numbers of 2022 and also those of 2019. This encourages us to continue deepening our product diversification policies in the British market, where actions aimed at capturing the attention of a medium to high purchasing power audience are increasing.”

During the three days of the fair, a video of Tenerife will be projected on the large outdoor screens of two of the city's busiest shopping centres, Westfield Stratford City and Westfield London. The Cabildo estimates that this action will impact more than 70,000 people.