Zara is stepping further into the tourism experience trend with the launch of “Travel Mode”, a new feature in its mobile app designed specifically for globetrotting customers.
Part of the Inditex group, the Spanish fashion giant has long been connected to tourism, with its flagship stores strategically located in major global shopping destinations. Now, Zara is aiming to enhance the travel experience itself, not just be a part of it.
Fashion Meets Functionality for Tourists
“Travel Mode” enables users to shop for products available at their destination and have them delivered directly to their holiday accommodation. Prices are automatically displayed in the local currency, streamlining the shopping process for tourists.
But the service goes beyond fashion. The app also offers curated travel tips, including recommendations for restaurants, museums, and popular attractions. Travellers can even send digital postcards to share memories with friends and family.
Currently, “Travel Mode” is available in just three countries: Italy, the United Kingdom, and Japan. Spain, Zara’s home market, is notably not included in the initial rollout.
With this move, Zara joins a growing number of lifestyle and retail brands blending commerce with travel, aiming to capture the increasingly valuable market of tourist-consumers looking for seamless, experience-driven services.
