King’s Day, or Día de Los Reyes Magos, celebrated on January 6th in Spain, holds deep cultural and religious significance as one of the most cherished holidays in the country, considered by many as more important than Christmas Day.
Rooted in the Christian tradition of Epiphany, it commemorates the biblical story of the Three Wise Men—Melchior, Gaspar, and Balthazar—who followed the star of Bethlehem to bring gifts to baby Jesus.
This day symbolises generosity and faith, reflected in modern customs like the exchange of gifts, especially for children, who eagerly await the arrival of the Wise Men during vibrant parades held the evening before on the 5th.
Santa Cruz, the capital of Tenerife, is gearing up to welcome the Three Kings with a host of entertainment and events over the weekend culminating with the legendary parade.
Christmas Markets and Gastronomy
The Alameda del Duque de Santa Elena hosts the Christmas Market, featuring 71 stalls, open throughout the weekend from 10:00am.
Meanwhile, the Gastromercadillo at Plaza de España, offering culinary delights paired with daily musical activities, will remain open until 6th January.
A highlight of this festive market is a free concert by OBK on Saturday night, 4th January, at 9:30pm.
Theatre and Activities for Children
For younger audiences, Teatro Guimerá presents “The New Addams Family” tonight (Friday 3rd January), at 6:00pm, followed by “The Magic Seamstress” on Saturday at the same time, retelling classic tales like “The Vain Little Mouse” and “Cinderella.”
In the Southwest District, activities for children include morning events at Plaza Moreiba in Acorán and an afternoon theatrical performance, “Brr, Brr, Witches,” at the El Sobradillo Community Centre.
Superheroes will roam the streets of Santa Cruz distributing sweets on Saturday (4th January) from 11:00am to midday and again from 6:00pm to 7:00pm, with a repeat performance on Sunday.
Gift Wrapping and Royal Mailboxes
Gift-wrapping stations will operate in the Centro-Ifara District on Saturday from 11:00am to 8:00pm and on Sunday from 10:00am to 2:00pm, located at various city streets, including Calle Castillo, Rambla Pulido, and Calle Pérez Galdós.
Children can also drop their letters to the Three Kings in Royal Mailboxes set up at El Sobradillo, La Gallega, and Santa María del Mar.
The Arrival of the Three Kings and the Grand Parade
On Sunday, 5th January, the Plaza de La Candelaria will host a special visit from the Three Kings between 11:00am and 2:00pm. The festivities culminate with the grand Cabalgata (parade), starting at 5:00pm from Avenida de Bélgica.
The parade will wind through the city’s main streets, concluding at Plaza de La Candelaria with the traditional Adoration ceremony.
Santa Cruz’s diverse schedule of cultural and recreational activities ensures there is something for everyone during the final days of the festive season, creating unforgettable memories for residents and visitors alike.
