According to a preliminary report from the Cabildo of Fuerteventura, the island exceeded visitor expectations by more than 25% in 2024, in a perception and quality survey.
The report highlights the island’s appeal through its safety and the “authenticity of its offerings.”
The findings show notable improvements in Fuerteventura’s competitiveness and reputation compared to the previous year, reflecting changes in tourist demand and satisfaction. The island not only meets, but often exceeds, visitor expectations, confirming its status as a highly favoured destination.
A Favourite Among Families and Seniors
Fuerteventura has solidified its position as a leading destination for family and senior travellers. Visitors from Central Europe, the UK, and Scandinavia, particularly families and those over 60, praise the island for its climate, pristine beaches, and high-quality accommodation.
Safety and tranquillity are frequently cited as standout attributes, with tourists describing the island as a “calm and pleasant” destination offering genuine experiences.
Efforts in Promotion and Diversification
Marlene Figueroa, the island’s tourism councillor, attributes these positive results to the targeted promotional efforts of the Tourism Board. “We are making significant strides in the sports and outdoor activity segment, especially during the winter months, attracting young travellers aged between 30 and 60”.
The report also points to the growing importance of sustainability in the tourism sector. Visitors increasingly favour businesses that prioritise environmental care and harmony with the local community. This aligns with Fuerteventura’s ongoing efforts to position itself as a sustainable and eco-friendly destination.
Changing Tourist Trends
The study highlights a transformation in the tourism industry, with changing motivations and preferences among travellers. Modern visitors seek authenticity and increasingly value the flexibility and personalised experiences enabled by technology and digitalisation.
With its commitment to sustainability, authentic experiences, and diverse offerings, Fuerteventura continues to strengthen its appeal across a broad range of markets, cementing its reputation as a premier travel destination.