Canaries come top in a national study of holiday destinations for this summer
The Canary Islands are the most in demand holiday destination in Spain and have the best perception to travel to this summer, according to a study carried out between tourism companies and professionals in Spain which collected data about holiday requests they have been receiving, carried out by the communication and marketing agency The Blueroom Project.
The Canary Islands came top with 83% of the votes, followed by Andalusia (Costa del Sol) which had 79% of the votes, and then the Balearic Islands with 77%. In addition, two destinations in the north of Spain sneaked into the top 5 of this ranking, with Asturias occupying fourth position with 60% of those surveyed, and then Galicia with 59%.
Regarding international destinations, the Maldives, United Arab Emirates, and Seychelles occupy the first three positions with the best perception to travel to in summer, according to the study, in a ranking that also includes Costa Rica (71%) or Japan (67%), as well as Greece (63%) and Portugal (57%) as European representatives.
One of the main conclusions of the report points out that those destinations that have been declared open to tourism and at the same time have combined a coherent management of Covid-19 with low incidence figures and good external communication, will continue to be the ones most likely to be receive tourists next summer.
THE VACCINATED ARE MORE LIKELY TO TRAVEL:
The report also showed that those already vaccinated will be the most likely to travel, which was positively indicated by 78% of those surveyed, along with couples, who remain the main target audience in the Spanish market (57%), without putting aside the increase in millennials (48%) and traditional family tourism (42%).
Workers and digital nomads are also a group prone to travel next summer for 28% of tourism professionals, as well as the 'seniors', according to 12% of them.
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Regarding the requirements to choose a destination, security against Covid-19 (86%) and flexible offers (64%) are the favourites, while nature and open spaces are also a fundamental factor when choosing a destination for the 63% of those surveyed, and connectivity and accessibility is essential for 27%.
Tourism professionals also pointed to image and reputation as an important element (21%), as well as sustainability (7%).