Hotels in the Canary Islands are evolving. Distinctive architecture and nature-led experiences are giving holidaymakers more choice, while offering immersive surroundings.

Distinctive Accommodation Offers a Lot of Character

Historic buildings provide the foundation for many unique hotels. In Garachico, Tenerife, the Boutique Hotel San Roque occupies an 18th-century manor house. It has 20 rooms, and although it’s small, it breaks away from the typical style associated with hotels in the country. El Parador de Las Cañadas del Teide is another example. It’s over 2,000m above sea level and has remarkable, volcanic surroundings. 

Offering something different from coastal resorts means that guests can stay within one of the most recognisable landscapes on the island. It's not just location that's making some hotels stand out - some are embracing unique themes to try and create distinctive accommodation.

Lopesan Baobab Resort in Meloneras uses African-inspired architecture. The gardens are modelled after the savannah, with the theme extending into dining and the guest rooms, with animal prints, African art, and different textiles, creating a safari-style oasis.

Meanwhile, the Barceló Tenerife Royal Level uses terracotta tones and geometrical lines that lean heavily into North African eco-lodges, offering volcanic hiking opportunities that provide visitors with unique experiences.

It's no surprise that many hotels are looking to highlight their closeness to the coast of Africa. Popular entertainment has helped to drive interest, with shows like Netflix’s Blood & Water and Savage Beauty being big hits. The National Geographic Safari Live broadcasts on YouTube, whilst in iGaming, games like Sahara Riches Cash Collect can be played on online slots UK platforms and feature distinctive African imagery.

What’s Causing the Cultural Shift toward Boutique Hotels?

Newer hotels are incorporating more regional elements, including Canarian pine and volcanic stone. Data indicates that there are dozens of 5-star boutique hotels opening through 2028, across smaller islands like La Palma and El Hierro.

As tourism in the Canary Islands grows, people are seeking out more unique experiences. That means that while plenty of tourists come for the beach and want views of the sea, many are looking for something a bit different. Hotels that are more inland are choosing to highlight the darker volcanic landscape and the cultural appeal of the islands.

Some hotels, like Seaside Los Jameos Playa on Lanzarote, are inspired by something specific - in this case, the famous architect Manrique. They even have their own Museum of Traditional Craftsmanship. Others have taken inspiration from their location. Located 2,152 metres above sea level, Parador de Las Cañadas del Teide offers stargazing opportunities and tours.

Another popular angle for hotels, especially ones that are located more inland, is to act as an eco-reserve. Guests can stay in rooms that are located on working banana plantations or vineyards, while participating in workshops. With the Canary Islands having such a unique appeal, it makes perfect sense to embrace cultural designs that tie directly into the local landscape, offering people more unique places to stay as opposed to white rooms with a view of the sea.