The La Laguna Tenerife sports club, home of one of the top basketball teams in the archipelago, CB Canarias, have announced a new collaboration and sponsorship deal with Spring Hotels, a leading hotel group in the south of Tenerife.
This partnership will extend through the remainder of the current sports season and highlights both entities' dedication to fostering local sports and community engagement.
Spring Hotels are known for integrating sports into their corporate philosophy, and recently launched its ‘Spring in Motion’ initiative to consolidate various athletic activities under its brand.
This agreement highlights the group’s continuous support for sporting acrtivities on the island. Partnering with La Laguna Tenerife, which boasts a stellar reputation for both elite and grassroots sports, showcases the hotel group's determination to contribute positively to the region’s sporting excellence.
The club's consistent successes, winning titles, increasing visibility, investing in youth development, and promoting Tenerife across Europe, make it an attractive ally for prominent local businesses.
The agreement entails advertising opportunities, where Spring Hotels will gain visibility at La Laguna Tenerife’s home games, supporting the team's activities through promotional presence. Both parties have expressed enthusiasm about potentially extending this partnership beyond the current season.
Miguel Villaroya Adel, CEO of Spring Hotels, stated: “As a group, we are deeply committed to promoting sports, and supporting a key sports entity in Tenerife like La Laguna Tenerife perfectly aligns with that spirit. I believe this collaboration will strengthen our brand’s presence and further support the local sports ecosystem.”
Félix Hernández, president of the club, welcomed the partnership with optimism: “We are pleased to have a new partner supporting our project, especially one that is a leader in the Canary Islands’ tourism industry. This partnership is significant for us as it ensures our involvement with a vital sector for the island’s economy.”
The agreement between La Laguna Tenerife and Spring Hotels signals a strategic alliance that champions local sports and highlights the importance of cross-sector collaboration in promoting regional growth.
