Tenerife Amable, or 'Friendly Tenerife', is the name given to the publicity campaign for tourism launched by SPET, the company responsible for the promotion of Tenerife abroad on behalf of the Cabildo.
	The relationship that a holiday destination establishes with it´s visitors through human contact is the only activity which cannot be copied by it´s competitors. The two main factors which determine the choice of Tenerife as a tourist destination are: previous visits and recommendations from family and friends - 43% and 38% respectively. Tenerife has a high level of repeat visitors - over 55% of tourists who visited the island in 2002 had already been to the island previously. The decision to come to, or to return to, Tenerife depends largely on the satisfaction obtained during previous visits, good treatment and a cordial atmosphere are just as important as the basic attractions of the island: climate, temperature, accommodation, cleanliness, etc. These factors have been the primary expectations of our visitors over the last four years. For tourists making their first visit to Tenerife now, this is extremely important in order to guarantee return visits from them in the future.
	Tenerife Amable is an attitude - Friendly Tenerife. The basis of the campaign is to extol the virtues of the people of Tenerife, who have a reputation for their friendliness and hospitality. The campaign takes into account the fact that not all of us can identify ourselves with the symbol of the Tenerife Amable logo - sunshine and smiles - which represents the nature of the people of Tenerife, hospitable, warm, generous and friendly. To keep this hospitality alive and keep developing it as a distinctive front against other tourist destinations is a job for all of us. We can all help with this campaign by ensuring that our tourists leave us with a feeling of satisfaction, in love with the friendly atmosphere of the island, longing to return, and wanting to recommend Tenerife to their family and friends. To collaborate with the Tenerife Amable campaign is to collaborate with Tenerife. It is now time to ask ourselves what we can do for our island. The answer is - service with a smile......
	To find out more, or see how you can help, visit the Tenerife Amable and SPET websites here www.tenerifeamable.com
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