Spring Hotels launches #BestYearEver campaign

We know that the year hasn’t started well; the COVID-19 crisis has dealt a heavy blow to all of our lives. Luckily, however, there are 12 months in a year, and, now more than ever, we are going to do everything we can to turn this one around. With this in mind, we’ve created #BestYearEver: a movement which, through a series of different actions, events and celebrations unique to our hotels, has the goal of together making 2020 a year to remember.

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Tenerife hotel chain rewards front line heroes in the fight against Coronavirus with a holiday.

 The action created by Spring Hotels is aimed at those professionals who find themselves at a greater risk of contracting Covid-19: healthcare workers, supermarket staff, pharmacy employees and other professionals who are especially exposed in the fight against the virus. This represents the first action of the #BestYearEver initiative, launched by the company in response to the global health and social crisis we are currently experiencing.

 #BestYearEver sends a message from Tenerife, encouraging everyone to work together and challenge 2020 to make it, when all of this is over, the best of years and the most deserved of holidays. This will be achieved through a series of actions, events and celebrations that will all take place in the second half of the year, starting by giving 1,000 rooms to heroes from all over Europe.

In light of the current global health and social crisis, the Spring Hotels chain has temporarily closed all of its establishments, as have all members of the sector. Despite the tremendous impact this situation is causing, the team at Spring Hotels has decided that this is not going to be a bad year. They have created the #BestYearEver initiative, which encourages the world to wrestle with 2020 and turn it into the best year of our lives; rewarding the true heroes of 2020, healthcare workers, with holidays and with a series of actions, events and celebrations that will take place in their hotels following their respective re-openings.

The #BestYearEver initiative comes from the heart of Spring Hotels during this time of unprecedented global health crisis. The philosophy of Spring has always been and will always be one that’s positive and full of life, and in a time when all the messages we receive are so negative, the hotel group has decided to respond to this situation through action, by launching a worldwide appeal for hope.

Miguel Villarroya, CEO of Spring Hotels, explains his view of the situation: “It’s obvious that this has not been a good year so far, and that we are facing an unprecedented health and social crisis that no-one was prepared for. Luckily, there are 12 months to a year and we’re not even half way through yet. Optimists that we are, we believe that there’s still time to turn this year around and finish on a high note, because that’s what we deserve as a society, and because, together, we can achieve it.

We want to achieve this the way we like best, with the people, and that’s why from now on, all our energy has to go into overcoming this situation, to give the second half of this year the celebration is deserves, together. We think that the best possible way to get this movement started is by honouring health workers, pharmacy employees, supermarket staff and other professionals who are on the front line in the fight against the virus; to thank them for their efforts during these hard weeks. We also want to thank our team, for their commitment and their extraordinary response to this challenging situation.”

Honouring healthcare workers and those professionals most exposed to the virus

The first action of the #BestYearEver initiative is aimed at the real heroes of 2020, those who, because of their professions, have found themselves more at risk of contracting the Coronavirus. As thanks for their efforts over these months, Spring is giving away 1,000 nights at the group’s hotels (Arona Gran, Vulcano and Bitácora), all located in Tenerife. These heroes can claim their reward via the website

#BestYearEver together

Spring Hotels is already developing a calendar of actions and events which, pending the confirmation of definitive dates, promise to make the first post-crisis holiday one of daily celebration.

The celebrations will take place every week in all of the group’s hotels: Arona Gran, Vulcano and, of course, Bitácora, which will be the star of the show when it reopens in the summer, thanks to its innovative new concept and stunning design, created by Canarian art director Lauro Samblás.

Spring Hotels has no desire to be the only company in the #BestYearEver movement. After promoting the project and launching it, the idea is for more companies to come together who also share the same optimistic vision and a common goal of helping to recoup Tenerife as a destination. This way, together, we can make 2020 the best year of our lives.

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Posted by on Mar 26 2020. Filed under Local News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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