Rivero presents Adeje and Arona plans
The Canary Islands government presented its tourist modernisation plan, for the municipalities of Adeje and Arona, at the Magma Art and Conference Centre last week.
The presentation was attended by the President of the Canary Islands, Paulino Rivero, the Mayor of Adeje, José Miguel Rodríguez Fraga, and the deputy mayor of Arona, Antonio Sosa Carballo, as well as various government authorities, both local and island, along with a large number of entrepreneurs.
Paulino Rivero remarked several times during his speech, “Right now, the challenge of modernising the tourism sector is the most important thing at hand, both from a social and institutional point of view,” and noted the importance, “Of all pushing in the same direction in reference to public and private sectors.” He added that there are no obstacles to having the plans approved within the year.
For his part, the Mayor of Adeje supported the president’s words.
“I prefer the word dialogue, because in Adeje we’ve had many experiences in collaborating and combining efforts from institutions in conjunction with the council and we have had very positive results”.
As explained by Rafael Castilian, who heads up the Canarian Government’s Management and Territorial Planning and Environment (GESPLAN), the Plan for Tourism Modernisation in Arona and Adeje will actually be two separate plans, one for each municipality. The first stage will be an in-depth diagnosis of the two destinations, with surveys, analysis of infrastructure, hotels and apartments, urban spaces in order to understand the problems and know what needs strategic transformation.
This transformation strategy, said Castilian, will establish a tourism model consistent with the natural values of the area, canyons, mountains, rocks, and so on, to create an identity connected with the natural reality.
Regarding funding, Castilian said they are looking for new ways and also spoke of the need to generate investment companies.
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