VIEW WHOLE
NEWSPAPER
ONLINE

Pirates empty big yellow bottle

The World's Largest Message-in-a-Bottle is Lost at SeaTHE campaign promoters could not have written the script any better, even if they had employed top screen-writers.

In fact, Hollywood’s finest would have been proud of the grand finale to the missing 30ft yellow bottle, which was sailing the high seas as a promotion campaign.

And in a page which could have come straight out of the next Pirates of the Caribbean film, the bottle was found and, subsequently, robbed by notorious pirates somewhere east of Barbados.

Solo, a Norwegian soft-drinks company, launched the 2.5-ton replica bottle of pop, complete with solar panels, a camera, and tracking technology, from San Miguel Marina, Amarilla Golf, back in March.

The idea was that the Solo drink would be publicised throughout the world via this giant bottle.

But 145 days later, the promotion company lost satellite connection with the bottle, and the GPS-tracking ceased working.

After a series of articles and news segments on the lost bottle – to no avail – the project seemed to have sunk.

Then Solo discovered, via Twitter, that Venezuelan coastguards had found the bottle drifting in the Los Roques archipelago, 100 miles north of the mainland.

But the local coastguard told them the bottle was totally empty! Gone was the custom-made camera which took 360-degree images every eight hours, and gone also was the satellite antenna.

On top of that, there was a big hole in the bottle itself. Not only did the pirates take the 600kgs of batteries and computers aboard, but they also finished off 24-bottle case of Solo as well.

But there is no doubt that the Solo company has gleaned far more publicity out of the venture than had the bottle sailed on serenely.

Short URL: http://www.canarianweekly.com/?p=19407

Posted by on Sep 6 2013. Filed under Local News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

Comments are closed

Search Archive

Search by Date
Search by Category
Search with Google

LATEST NEWS

Log in | Designed by SortedSites