Tenerife - modern and quality - 22.01.2010

Tenerife is being promoted at ‘Fitur’ as a destination which is modern and provides quality.

The Tenerife delegation, led by Ricardo Melchior and José Manuel Bermúdez, held in an intense schedule of meetings with major tour operators and airlines at the tourism fair, an annual event held in Madrid. More than 11,000 companies will present their tourism plans over 75,000 square meters until Sunday.
More than fifty tourism professionals and specialised media gathered at the stand of Tenerife at the International Tourism Fair (FITUR) to attend the presentation of the news about the Island in relation to accommodation, leisure and infrastructure.
During the ceremony, which was attended by Chairman of the Tenerife Cabildo, Ricardo Melchior, and island tourism adviser, Jose Manuel Bermudez, Tenerife Tourism manager and Alberto Bernabé, they outlined the main challenges the Island faces this year including particular emphasis on improving the tourist areas of Tenerife in order to increase competitiveness, quality and sustainability of the destination.  In this sense, through the Regeneration Convention it’s expected this year an investment of 21 million in ten new actions in the tourist towns will be made.
During the presentation, Bernabé also referred to the launching of several pilot projects related to natural products and active tourism, the products of sun and beach, families and culture, all under the ‘Revitalization Plan.’ The Island will also offer new information services for tourists and new promotional material.
The project "Tenerife, volcanoes of life", will also seek to reposition existing resources of the island assets associated with its volcanic history and the creation and revitalisation of products focused on this issue. 
An important section of the presentation of Tenerife in Fitur was reserved for the news stations, including the opening of five-star Vincci Buenavista Golf, the NH of La Laguna, renovation of H10 Gran Tinerfe, the new spa at the Hotel Beatriz Atlantis, the new rural hotel Casa del Patio, Santiago del Teide; and the attraction Loro Parque, Katandra called Treetops.  Also mentioned was the bioclimatic urbanization located at Iter, consisting of 25 houses built following criteria of sustainability and use of the climatic conditions of the site.  Finally, the audience were told that Tenerife has a distinguished restaurant with a Michelin star, as is the case of the establishment located in the Hotel Abama.
Creating a platform for on-line reservations was another action that were displayed in presentation.
As for the events planned for this year, the island will host sporting events of international importance as the Tenerife Ladies Open to be held in July at Buenavista Golf, the Beach Volley Ball Championship.  For musical events, the island will host two major concerts of world renowned artists such as Whitney Houston's and rapper 50 Cent, in addition to the dance music event "Ministry of Sound". Also, in February, the Tenerife Auditorium will host the Gala Awards ‘Dial’ music event.  Finally, in 2010, there will be premiered two films made the American blockbuster "Clash of the Titans" and the Spanish film "An hour”.
Meanwhile, the delegation at Fitur maintained a busy schedule of meetings with leading tour operators and airlines, such as Orizonia, Air Berlin, TUI AG, Air Europa, Spanair and Vueling, among others.
Bermudez confirmed after the first contacts at the fair that the airline EasyJet will increase summer flights to the island by 19 percent.
The councilor explained, "The environment prior to Fitur is more optimistic than last year and hopefully this fact is reflected in sales next summer.”
Authorities, exhibitors and guests at the XXX International Tourism Fair of Madrid participated in a minute of silence to which they were summoned by the King, who, in the presence of the Haitian ambassador, Yolette Azor-Charles, has ensured "the fullest solidarity "from Spain to Haiti" regains the breath of life and the power of hope "after an" unprecedented drama.