Written by Canarian Weekly Tenerife
Cabildo vice-president and the island's tourism chief, Jos� Manuel Berm�dez, points out: "The majority of promotional drives planned (94%) were carried out in 2004 which means the total percentage of budget spent is 86 per cent." SPET's global budget for 2004 amounted to 7.4m euros of which four were spent on promotional drives including attending trade fairs, advertising campaigns, promotional material and organising major events. The companies who are members of SPET pay a fee which accounts for ten per cent of income and 65 per cent of cash is injected the Cabildo. The remainder is financed by the town councils of tourist areas and other institutions. Topics under discussion at the last Board of Directors Meeting included the agreement signed to set in motion a Tourism Promotion Committee for the South and marketing drives that have been carried out or are planned in the other holiday areas where there are similar committees. The setting up of the Department of Tourism Research at SPET to monitor trends in the island's main holiday markets and how the tourism industry is performing on Tenerife was one of the main points on the agenda.