Lidl donates 20,000 euros to help underprivileged children in the Canary Islands go back to school
The Lidl supermarket chain, who have now been operating in the Canary Islands for a decade, has made a donation of 20,000 euros to help the return to school for underprivileged children in the Canary Islands. The money will be managed in equal parts by the Pedro Rodríguez Ledesma Canarian Foundation in Tenerife and by different associations of Las Palmas de Gran Canaria, which will have the footballers Pedro and David Silva as standard-bearers of the initiative. Both players not only share a profession and Canarian origin, but also a commitment to their homeland, and especially, to childhood values.
According to UNICEF, there were about 150,000 children at risk of poverty and social exclusion at the beginning of the year in the Canary Islands, a situation that has been aggravated in recent months as a result of the health crisis.
This is something that caught the attention of Lidl and became a priority within the group to try and help alleviate the effects of the crisis on the islands, as explained by regional director Luis González Garrido: “Since the State of Alarm was decreed in Spain we set out to promote different measures to support the society of the islands. First, with a donation of 20,000 euros to the Food Banks of Tenerife and Las Palmas, to help with the most immediate needs of the population, and now with this 20,000 euros so that all children have the best possible return to school.”
All the school children that have already received their backpacks loaded with supplies have been referred by the different social services of each of the island councils. The backpacks have been tailored for each school and institute based on their individual needs, and include notebooks, pencils, markers, crayons, erasers, USB sticks, headphones with microphone, plastic folders, box files, dictionaries, calculators, and packs of paper, among other essential supplies.
The action promoted by Lidl in the Canary Islands has two exceptional flag bearers in footballers Pedro and Silva. Pedro, who was born in Santa Cruz de Tenerife, has always been very close to the islands, where he started playing football at the San Isidro Sports Club. His meteoric rise happened after signing for Barcelona and in 2010 he received the Canary Islands Gold Medal, the highest distinction of the community.
In 2014 he created the Foundation that bears his name, thanks to which hundreds of children are cared for each year, promoting sports practice and good social insertion through aid, scholarships and various activities with which Lidl has collaborated since 2015.
“Both myself and my Foundation are very grateful for the contribution made by Lidl, which has allowed us to help more boys and girls going back to school in this tough time. Together we will get out of this situation and that is why I want to thank them for their great contribution, and my friend David Silva for his support in the province of Las Palmas.”
David Silva, who will wear the Real Sociedad shirt next season, was born in Arguineguín in Gran Canaria, and despite having been an international with Spain, two-time European champion and world champion, he has never forgotten the islands.
“For me as a Canarian it is a pleasure to join causes of this type, and even more knowing that thanks to the contribution of Lidl and Pedro’s foundation, backpacks loaded with school supplies will be able to be donated to more than one hundred boys and girls of Gran Canaria.”