Non-crunch crisps are just made for women

CRISPS over the generations have included many flavours, from salt-and-vinegar, to prosecco, and even a gin-and-tonic version.

Now, though, Doritos is making “lady-friendly” tortilla chips which are quieter to eat, less messy and come in a packet designed to fit in handbags.

The company says that unlike men, women do not like to crunch loudly, or lick their fingers in public, while eating the snacks.

Indra Nooyi, Global Chief Executive of PepsiCo, which owns Doritos, said: “They don’t like to crunch too loudly in public; they don’t lick their fingers generously, and they don’t like to pour the little broken pieces and the flavour into their mouths.”

She said the company was looking to launch the product “soon”,but there was no mention of a UK release.

Miss Nooyi added: “It’s not a question of male and female as much as “are there snacks for women that can be designed and packaged differently?” We’re getting ready to launch a bunch of them soon.

“For women, it’s about low-crunch, the full-taste profile, not having so much of the flavour on the fingers, and how they can put it in a handbag, because women love to carry a snack in their handbags.”

But the decision has been met with outrage, with people confused about why it needs to be marketed towards women.

A Twitter user questioned whether the decision could be real, while another felt the decision to use “sexist stereotypes” was an advertising tactic.

Another said there were more important things needed by women. “We asked for equal pay,” she wrote. “We didn’t ask for this’

Another said there were more important things that women need: ‘We asked for equal pay – we didn’t ask for this!”

If the product does hit the shelves in Britain, new laws will enable the Advertising Standards Authority to prohibit the crisps being branded specifically for women.

The Women’s Equality Party hit out at companies that perpetuate ‘tired gender stereotypes’.

But former Tory MP Ann Widdecombe defended the low-crunch version of the triangular corn snacks. She told the Daily Telegraph: “I never lick my fingers in public or in private because I think its a ghastly habit.

“The idea of crisps for women is a bit daft, although I do think women are, generally, a bit fussier than men about these things.

“I am a cruncher, but I’m fussy about where I crunch. Bully for Doritos)… they’ve introduced polite crisps.”


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Posted by on Feb 9 2018. Filed under World News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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