Dieters are steaming in, for magic beans!

EDAMAME, already a staple ingredient in vegetarian and vegan ready meals, as well as restaurant menus, in many western countries, has only just found its way to the vegetable racks of Spain’s supermarkets.

But after advertising it as “a tasty snack that helps you lose weight without trying”, stores across the country have run out, just as fast as they stock it.

Edamame, a young, unripe, soya bean, consumed in its pod, is normally boiled or steamed, with or without salt, and eaten whole.

It means that no peeling, chopping or other preparation is required, and the magic beans can be ready to eat in two or three minutes.

They are filling and full of flavour, but with no fat, minimal carbohydrates and few calories. That enables serial

fridge-raiders to chomp them all day without worrying too much about putting on extra pounds, or kilos.

Edamame pods have followed the same trail as aloe vera, green tea, quinoa and avocado, as low-fat, high-nutrition foodstuffs, which have made their way around the world, on to the plates and into the cups of those who seek optimum health benefits from their diet.

Until now, other than in Asian restaurants, and even then, rarely, edamame beans have rarely been seen in Spain.

But as soon as they appear on supermarket shelves, they vanished faster than the chains can restock them.

Carlos Ríos, founder of the Spanish movement “Realfooding”, contacted Mercadona when he was unable to buy his usual supply.

He tagged the supermarket on Twitter with the message: “Let the Edamame Hunger Games commence!”

They replied to his tweet, saying: “We are currently out of stock and, over the course of the coming summer, we will again be offering this product in our stores.

“We apologise for any inconvenience. We have taken your comments on board and shared them with those in charge of this product. Best regards.”

A flood of tweets followed from all over the country, with one, presumably tongue-in-cheek, claiming her daughter was crying because her “usual poke-bowl” was short of the magic beans.

El Corte Inglés supermarkets, catching on to the “Edamame Hunger Games” theme, posted a photograph of a scene from the film with the caption: “We’ve got them!”

Other consumers on Twitter have said “the hunt is now on”, urging people to stockpile their freezers “so they can survive until summer”, when Mercadona replenishes its stock.


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Posted by on May 17 2019. Filed under Food. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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